Friendster has just unveiled its new look — simpler, cleaner and loads way faster
But if you log back in to your Friendster account now, you will see the new design.
Friendster outlines some of the changes in a video (embedded below), in which it calls out other social networks (*cough* Facebook and *cough* MySpace) for being plain and boring.
Friendster in the clip says the redesign aims to place more emphasis on 3 pillars: Simple, Fun and Personal. The company also features glimpses of the new website lay-out, which looks a whole lot like Facebook in my opinion, but seemingly mixed with the customization capabilities of MySpace (e.g. it looks like you can change the background color of pages with a single click).
Friendster, founded in 2001, has raised over $45 million in venture capital to date, and is sitting on some potentially lucrative IP. It’s no longer hot in the U.S. any way you look at it, but it’s most definitely still a big deal in the Asia/Pacific region.
Check out the entire video.
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