Olympus announces mju TOUGH 3000

Hamburg, 7 January 2010 – Perfect for everyday adventures, the new µ TOUGH-3000 is the latest addition to Olympus’ school of hard knocks. With new features such as an HD movie function and [ib] software, the wallet-friendly model aims to please. It inherits the award-winning µ TOUGH-8000 3.6x wide optical zoom, and has been fitted with everything from Dual Image Stabilisation to Magic Filters. Waterproof to 3m*3, shockproof to 1.5m*2, and freezeproof to -10°C, the 12 Megapixel model will be available from March 2010 for a retail price of £199.99.

Whether it’s being flung into a backpack or passed around at a family party, you’ll never have to worry about getting the µ TOUGH-3000 back in one piece. But the model isn’t just sturdy – it has a number of new features to boot:

  • HD movie recording and HDMI interface
  • 1 GB internal memory and SD card slot
  • Photo Surfing
  • [ib] software
  • USB charging

Chronicle all the action in an HD movie and show your friends on a TV connected via HDMI or flip through images easily on the spot with Photo Surfing. Thanks to Olympus’ new [ib] software, you can quickly locate those particular events, people and locations tagged using GPS, Face Detection, or the date. Group portraits as well as shots of a favourite band rocking-out on stage come out just as you imagined with the versatile 3.6x wide optical zoom (28-102mm*). Also a plus: you’ll never be left wanting for space or caught with a dead battery with the convenient 1GB of internal memory, an additional SD card slot and a practical USB charger.

Besides all that, the µ TOUGH-3000’s In-Camera Manual is on hand whenever you need help or some tricks. And just like with the rest of the TOUGH family, a variety of trusted Olympus features from Beauty Mode and i-Auto, AF Tracking to Dual Image Stabilisation make taking great shots easy.

The shockproof, waterproof and freezeproof µ TOUGH-3000 is an affordable solution to capture all of life’s surprises. It will be available in Oxide Red, Turquoise Blue, Hot Pink and Emerald Green from March 2010.

The Olympus µ TOUGH-3000 – main features:

  • Shockproof to 1.5m*2, waterproof to 3m*3, freezeproof to -10°C and scratchproof
  • 3.6x wide optical zoom (28-102mm*1)
  • Dual Image Stabilisation (combines mechanical and digital image stabilisation)
  • HD movie recording and HDMI technology
  • 12 Megapixels
  • 1GB internal memory and SD*4 Card compatible
  • Photo Surfing and [ib] software
  • 6.9cm/2.7” HyperCrystal III LCD (230,000 dots)
  • Advanced Face Detection and Shadow Adjustment Technology
  • Intelligent Auto Mode (i-Auto) and AF Tracking
  • Magic Filters
  • In-Camera Manual
  • USB charging

*1 Equivalent to a 35mm camera
*2 Equivalent to MIL Standard (Olympus test conditions)
*3 According to IEC standard publication 529 IPX8
*4 SD is a trademark of SD Card Association

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